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CALSCALE:GREGORIAN
X-WR-CALNAME:Be Your Own Website AI Authority: Writing for SEO\, GEO & AI D
 iscovery for Website and Event Calendar Content
X-WR-TIMEZONE:Eastern Time (US & Canada)
BEGIN:VEVENT
DTSTAMP:20260904T202723Z
UID:tag:localist.com\,2008:EventInstance_53857799226269
DTSTART:20260911T173000Z
DTEND:20260911T183000Z
DESCRIPTION:Be Your Own Website AI Authority: Writing for SEO\, GEO & AI Di
 scovery for Website and Event Calendar Content\n\n \n\nDon’t Just Rank. 
 Be the Answer.\nCreate clear\, authoritative content that helps search eng
 ines and AI-powered tools discover\, understand\, and recommend your exper
 tise.\n\nNSU Faculty and Staff - click here to register for this webinar. 
  \n\nBe Your Own Website AI Authority! \nJoin Debbie Lyn Jones on Friday\,
  September 11\, 2026\, from 1:30 p.m. to 2:30 p.m. for a strategic walkthr
 ough on how search engines\, large language models\, and AI discovery tool
 s find\, interpret\, and cite university information.\n\n\nHow AI\, Search
  Engines & Users Discover University Information\nAs search engines and AI
 -powered tools evolve\, university content is no longer discovered through
  a single source. Information is gathered across multiple official channel
 s—department web pages\, academic catalogs\, event calendars\, and news 
 feeds—each serving a unique purpose within our institution’s digital p
 resence.\n\nUnderstanding how these platforms work together helps departme
 nts craft copy that is easy for prospective students\, current students\, 
 alumni\, and AI systems to find\, understand\, and share.\n\n\nWhat We Wil
 l Cover\nIn this 60-minute session\, we will examine the mechanics of mode
 rn digital visibility and practical content authoring:\n\nLimitations of A
 I Searches (5 Key Problems): Why AI tools summarize\, misattribute\, or ha
 llucinate university details\, and how clear source formatting prevents it
 .What is SEO vs. GEO?: The shift from traditional Search Engine Optimizati
 on (keywords and rankings) to Generative Engine Optimization (answering na
 tural-language queries directly).NSU Website Content Writing: Structuring 
 department pages\, headings\, and program descriptions so both humans and 
 search crawlers instantly grasp your authority.NSU Event Calendar Content 
 Writing: Writing rich event descriptions and metadata on the campus calend
 ar to ensure discovery across local search and AI event feeds.Measurement 
 Tools & Reports (Dive into the Data!): A brief look at the Looker Studio\,
  GA4\, and Search Console dashboards used to measure ranking\, keywords\, 
 and AI referral traffic.Looking Ahead: The rise of AI-to-AI arbitrage and 
 what automated information exchange means for university publishing.\nSess
 ion:\n\nDate: Friday\, September 11\, 2026Time: 1:30 p.m. – 2:30 p.m.For
 mat: Virtual Live Session (Microsoft Teams)Audience: NSU Website Content E
 ditors/Contributors\, Event Calendar Managers as well as Faculty/Staff con
 tent authors.Point of Contact\n\nFacilitator: Debbie Lyn Jones\, Informati
 on Technology Manager I / Norfolk State University Webmaster | Email:djone
 s@nsu.edu
LOCATION:
SUMMARY:Be Your Own Website AI Authority: Writing for SEO\, GEO & AI Discov
 ery for Website and Event Calendar Content
URL;VALUE=URI:https://events.nsu.edu/event/be-your-own-website-ai-authority
 -writing-for-seo-geo-ai-discovery-for-website-and-event-calendar-content
CATEGORIES:Training & Workshops
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