Be Your Own Website AI Authority: Writing for SEO, GEO & AI Discovery for Website and Event Calendar Content

Don’t Just Rank. Be the Answer.
Create clear, authoritative content that helps search engines and AI-powered tools discover, understand, and recommend your expertise.

• NSU Faculty and Staff - click here to register for this webinar. 

Be Your Own Website AI Authority! 
Join Debbie Lyn Jones on Friday, September 11, 2026, from 1:30 p.m. to 2:30 p.m. for a strategic walkthrough on how search engines, large language models, and AI discovery tools find, interpret, and cite university information.

How AI, Search Engines & Users Discover University Information
As search engines and AI-powered tools evolve, university content is no longer discovered through a single source. Information is gathered across multiple official channels—department web pages, academic catalogs, event calendars, and news feeds—each serving a unique purpose within our institution’s digital presence.

Understanding how these platforms work together helps departments craft copy that is easy for prospective students, current students, alumni, and AI systems to find, understand, and share.

What We Will Cover
In this 60-minute session, we will examine the mechanics of modern digital visibility and practical content authoring:

• Limitations of AI Searches (5 Key Problems): Why AI tools summarize, misattribute, or hallucinate university details, and how clear source formatting prevents it.
• What is SEO vs. GEO?: The shift from traditional Search Engine Optimization (keywords and rankings) to Generative Engine Optimization (answering natural-language queries directly).
• NSU Website Content Writing: Structuring department pages, headings, and program descriptions so both humans and search crawlers instantly grasp your authority.
• NSU Event Calendar Content Writing: Writing rich event descriptions and metadata on the campus calendar to ensure discovery across local search and AI event feeds.
• Measurement Tools & Reports (Dive into the Data!): A brief look at the Looker Studio, GA4, and Search Console dashboards used to measure ranking, keywords, and AI referral traffic.
• Looking Ahead: The rise of AI-to-AI arbitrage and what automated information exchange means for university publishing.

Session:

• Date: Friday, September 11, 2026
• Time: 1:30 p.m. – 2:30 p.m.
• Format: Virtual Live Session (Microsoft Teams)
• Audience: NSU Website Content Editors/Contributors, Event Calendar Managers as well as Faculty/Staff content authors.

Point of Contact

• Facilitator: Debbie Lyn Jones, Information Technology Manager I / Norfolk State University Webmaster | Email:djones@nsu.edu